Seeing as how it's the world's leading supplier of televisions, partnerships with major sports leagues is a solid marketing strategy for Samsung. The company has now announced that it's been designated as the official TV partner of the National Football League 2024 season in the United Kingdom and Ireland.
The two organizations will utilize this partnership to provide fans with the “ultimate NFL gamey experience” to viewers at home. There are nearly 17 million fans in the UK and Ireland that follow the NFL, so the potential reach of this partnership is significant.
Customers can get cashback on new Samsung TVs
There will be multi-channel activations throughout the NFL 2024 season as part of this promotion to raise awareness for the best Samsung TVs and soundbars. There will also be special promotional offers, social media activations, experiential activations, and more at the 2024 NFL London Games that will take place in October.
Samsung is celebrating the launch of this partnership by providing customers in the United Kingdom a chance to get up to £500 cashback on its newest TVs from participating retailers. Customers can also enter a contest to win tickets to the three sold-out games that will take place next month.
Furthermore, Samsung has also lined up a collaboration with DAZN to provide a one-week subscription to NFL Game Pass to customers who buy a Samsung TVs. The service will provide viewers with enhanced access to live NFL games and exclusive content.
Samsung has made a big push with its NFL partnerships recently, including with the launch of exclusive Galaxy Z Flip 6 Flipsuit cases for leading NFL teams. It's a shame that the NFL still hasn't made an NFL app for Samsung TVs, the league would certainly make life a lot easier for millions of fans if it did.
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